This period of time for small business owners like me challenges the imagination. It is a whole new playing field and a differenct set of rules. I am confident of my products, have a proven track record of success but the truth is funding dollars have dwindled and nonprofits, at least, are thinking up new ways to leverage their impact that may or may not include monetary methods.
During this time I’ve decided to do more creative writing and spend time in the presence of creative entrepreneurs who offer light in the shadowy path of an evolving new economy. TED.com is a constant source for innovation in business, social and scientific thinking. This link takes you to a presentaion by Dan Pink, career analyst. Pink’s address is startling: he debunks the old idea that money is a motivation for performance. I highly recommend you put your feet up and take time to listen to this. It encouraged me to view the new business environment as one that is creating an opportunity for the best kind of work to evolve in America.
Susan Feathers 